I’ve been threatening on twitter to write a book on the things publishers need to know about Real-Time Bidding (RTB). At the Rubicon Project, we like to talk about ‘RTB Done Right’ and how to help publishers understand what’s really going on. With a full-time day job I don’t have quite enough time to bang out chapter after chapter of really fascinating business and technical aspects of RTB, so I thought I’d do a Top 10 list.

I started watching the Late Show with David Letterman to get the format down and then I popped over to a bunch of sites to make sure I wasn’t producing a fluff SEO piece. So based on what myself and our team has learned, here are the Top 10 Things Publishers Need To Know About Real-Time Bidding (link goes to admonsters.com article).