The year was 2008. Social media was just ramping up. Twitter was an infant and people were still wondering why Google bought YouTube. MySpace was starting to wither under News Corp and Facebook was on the rise to supplant it. Read more
Tag Archive for Starup Ideas
One of the more interesting decisions I’ve made was buying into the blueberry farm. It came about “innocently” enough. My brother and father conspired to pitch an investment opportunity in the form of blueberries.
From Email to Farm
It was 2006 and I was reaping the benefits of the email business I started with a partner back in 2002. We, of course, starved and scrambled to find work for the first two years, but then something hit. One of our clients, a good friend from before the bubble burst, got us pointed at an email platform. We built it, and then managed to find another client who needed one. So we licensed it, and so began our email business.
By 2006 the business was humming along. We had several clients and were expanding into other opportunities. There was a substantial surplus of cash that we opted to take out of the business. This allowed me to pursue other ventures, like farming. Internet technology and farming go hand in hand, right? Read more
There are quite a few Supply Side Platforms on the market. What product features would make a new one stand out? Or just name the most important features of an SSP solution, please.
This question was asked on Quora.com, below is my answer.
The primary customer of the Supply Side Platform is the publisher. Most features are geared toward publisher needs. Access to demand is the paramount feature. Maximizing publisher yield over the long-term is also critically important. Companies that were already yield optimizers have taken the lead in the online display SSP space.
Additional features found in the top-shelf SSPs are reporting insights into the demand (i.e. who’s buying the inventory) as well as incorporating pricing intelligence into audience segments (i.e. what are my users worth). Armed with these two tools, a publisher is empowered to make more informed direct sales.
In fact, some SSPs are building utilities so support those direct sales efforts via the RTB protocol. This is being referred to in the industry as “programmatic trading” or “programmatic buying and selling”.
I think these are all stand out features of SSPs. Then there’s the one that doesn’t get mentioned too much: scale. Scale is probably the toughest challenge a Supply Side Platform will face. Consider that a killer feature, as well.
I was driving by a cemetery last week and it occurred to me that I never visited the grave of a dear friend I lost several years ago. I knew he was buried near a particular city, but I didn’t even know which cemetery he was in. After a tiny bit of research I found an existing service that might be able to help me. It’s called ‘Find a Grave‘. But their system seems very manual and is not taking advantage of any new technology. Maybe the caretakers of that service could take on the challenge of upgrading their operation. I’m offering this post as a free idea. If you like it and you want to make it real, go for it.
This new service would offer users the ability to locate the gravesite of friends, loved ones, famous people and complete strangers. The tomb locator service is utilized via web page or mobile application.
The Web Site
The web page offers search functionality with results delivered with the name of the deceased, the dates from the tombstone, any inscribed epitaph, the name of the cemetery or morgue, and the geographic coordinates of the site along with a photo of the grave and a map pinpointing the location.
Additionally, the results will also list who is entombed nearby using the ‘entombed neighbors’ function, which takes the form of a link that expands on the page. The map will be a simple Google maps or open map and the user will be able to get directions to the location.
Other basic site functions will be available, but its primary purpose will be the search feature. Searches can be narrowed by adding birth or death date and a city or state.
The Mobile App
The tomb locator mobile app will have all the same features of the web site. In addition it will allow users to take photos of gravestones. The photos will be automatically uploaded to the central servers along with their geographic coordinates. OCR will be performed on the stones inscribed lettering and a light pattern matching system will identify the words and dates that make sense. This will quickly be presented back to the user for correction. Once the user verifies the accuracy, they can submit it to the service.
Initially a small cadre of enthusiasts should be contacted to build up the database. After a short period, beta testing can begin via referrals. Once the bugs are worked out a wider launch can commence, one platform at a time. The latest craze is soft launching on Windows phones first.
This service is very simple and would require minimal capital for start up. I anticipate the start up costs to be less than $300,000 for the first year and, without any further ambition, the subsequent cost could drop to under $150,000 which would allow for hosting of the database, web site and paying a single, talented engineer to maintain the code base and create new applications for any subsequent, widely used application platforms. Of course, stretching the timeline out could turn this project into a hobby, rather than a startup.
On the other hand, a more ambition plan would require more money. After a successful launch in the US, the European market would be next. With the thousands of famous historical figures buried in Europe there’s an interesting opportunity involving the tourism industry.
The tomb locator app should be free of charge with ads and $0.99 for an ad free version.