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The Identity Crisis

I’ve shared some of my expectations on the collateral impact of deprecating third-party cookies. This post is currently published on The Drum’s Open Mic section.

The exact date upon which the 3rd party cookie vanishes is tough to pin down. What we are reasonably certain of is that sometime in the second half of 2024 the Google team will release a version of Chrome that will have them turned off by default. Read the rest on The Drum.

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