In my last post I mentioned how some people with a narrow view of the Internet couldn’t verbally distinguish it from an email message. Obviously that’s a very small subset of folks, but it brings up an interesting phenomena. The Internet has a few primary use cases for a majority of the man-hours that are spent online and, while the percentage of time in each use case has changed, the cases themselves have largely remained the same since the 90s, maybe even the 80s! Of these cases, many of them are coalescing at Facebook’s doorstep.
The Social Web
Socializing on the Internet has taken many forms over the years. Email can be traced back to 1971 and gained popularity as a way of social interaction at universities in the late 80s and early 90s. With the rise of residential Internet Service Providers (ISPs) such as AOL, EarthLink and MindSpring email reached out to the general public throughout the rest of the 90s. Then the dedicated email services like Hotmail (now Windows Live Mail), Yahoo! Mail and Gmail began to take over. AOL eventually opened up email service to the general public in an attempt to maintain a foothold in the marketplace. Of these, Yahoo! Mail is the most popular, but the demands on email as a social tool have waned. Email is full of spam; over 90% of all messages sent are junk. Email addresses are in constant flux as people change jobs or move to different ISPs. Facebook Messaging is on the rise and for many people it has replaced email as the primary messaging tool between friends. It’s a closed system, which tends to protect it from spam and people don’t change or abandon their Facebook accounts so address books don’t need frequent updates. Read more