I wrote an earlier post called “In a world without cookies” which was my early response to the default setting in Apple’s Safari browser. This issue has expanded such that we’ll see even fewer cookies out there, so I’m going to bring a little more light to the issue of privacy and privacy compliance in mobile, tablet and the desktop.
For the purposes of addressing privacy, the physicality of the device, whether it is a tablet, phone, or a desktop computer, can be mostly ignored. The real technical distinctions with regard to privacy are between browsers and apps. It’s also important to understand the need for advertising companies to maintain compliance with organizations like the NAI and initiatives like the OAB. Together, the OAB and NAI dictate opt-out rules that online advertising companies must adhere to.
3rd Party Cookie Blocking
The most prolific obstacle in privacy and compliance is probably a result of Apple’s move to disable 3rd party cookies by default in their Safari browser. This is not just the Safari that ships on your iPad or iPhone, but all Safari browser installs, including that one on everyone’s beloved Windows machine. Now, the team behind Mozilla’s Firefox browser has pledged to do the same. Blocking by default causes two problems: advertising companies can’t do simple things like frequency cap using a cookie, and there’s no way to determine the user’s actual intent. If the default setting was to allow 3rd party cookies, a user’s intent would be crystal clear if it was set to block. Read more